A logo is one of the first items you will have to consider when branding your product or service. It is also one of the most important. A good logo will convey your brand’s values in an instant.
Want to get started on a new logo?
A logo should reflect your company’s values and display to the customer what they should expect from your products. Think about the character of your brand and how you want customers and prospects to perceive your brand. Do you want to be perceived as modern, hip, trendy, and fun? Or is your brand traditional, classy, simple, and exceptional quality? Different logos convey a unique look and feel to their brand.
Download and answer this questionaire to answer important questions the designer will need.
What is your position in the market:
Product or Service Pricing: (Choose one)
Cheap / Inexpensive
Affordable
Average / Competitive
A good value. Explain why it’s a good value: _________________
Above average price, for a good reason
Luxury, top of the line
Other? More info: ___________________
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