Overview

Vision Aerial, a U.S.-based startup drone manufacturer, sought to expand into the oil and gas sector by marketing a specialized solution for leak detection using the Vector Hexacopter paired with an optical gas imaging (OGI) system. Leveraging SEO and content marketing, Vision Aerial attracted high-value leads and closed a major sale within six months.

Challenge

To enter the oil and gas industry, we needed to:

• Build awareness in a new vertical
• Demonstrate the value of their drone + OGI system
• Reach decision-makers without a large advertising budget

Solution

Strategic Keyword Targeting

Keyword research focused on high-intent, industry-relevant phrases:

• “Drones for the oil and gas industry”
• “Leak detection drones”
• “Drones for optical gas imaging”
• “Drones for Pipeline Inspection”

SEO-Optimized Content Creation

We developed blog posts and landing pages tailored to:

• Explain EPA compliance (OOOOa rules)
• Showcase OGI integration with the Vector drone
• Highlight efficiency and ROI for midstream operators

Lead Nurturing and Virtual Demos

Several inbound leads turned into presentations, demos, and ultimately sales.

Results

Major Win: A client managing 11,000+ miles of pipeline purchased a $750,000 system for EPA-compliant leak detection.

• Lead Gen: Several high-value inquiries within 6 months
• SEO: Ranked on page 1 for all targeted keywords
• Credibility: Established authority in a new industry vertical

Conclusion

This case study demonstrates how SEO and content strategy can unlock powerful growth—even for niche technical products. This focused effort resulted in a high-ticket sale and new industry credibility in under a year.